Customized Training
Workouts tailored to your goals, equipment, schedule, experience, and ability—with step-by-step demonstrations and a clear training calendar.
High-level online coaching for individuals and couples
Make this the year you finally transform for life.
A fully customized, year-long coaching experience that gives you the exact training, nutrition, and accountability you need to lose fat, build strength, and become consistent for good—all in one app.
Book Your Free Discovery Call Free discovery call · No pressure · Limited coaching capacity
10+ years coachingNASM certifiedExercise Science degree
Your complete coaching systemTraining · Nutrition · Accountability
Stop starting over
You don’t need more random workouts. You need a clear plan built for you.
DMF Annual Transformation removes the guesswork. You’ll know exactly what to do, how to do it, and what to focus on next—with personal coaching to keep you moving when motivation fades or life gets busy.
Is this for you?
Built for people who are ready to stop negotiating with their health.
✓
You’re likely a great fit if…
- You want lasting change—not another short-term challenge.
- You’re ready to be coached and held to a high standard.
- You need a plan designed around your body, schedule, and real life.
- You’re willing to train consistently, improve your nutrition, and communicate.
- You want expert guidance for yourself or alongside your spouse.
×
This won’t be a fit if…
- You’re only looking for a quick fix or temporary motivation.
- You want a generic plan without accountability.
- You aren’t ready to commit to a full year of meaningful change.
- You expect results without consistently following the process.
Book Your Free Discovery Call
You don’t need to be fit already. You just need to be ready.
The three-pillar system
Everything you need to transform—all in one app.
Personalized Nutrition
A realistic nutrition system built around your preferences and lifestyle, including practical meal-prep and grocery guidance—without giving up meals with the people you love.
Extremely High-Level Accountability
Weekly progress reviews, weekly coaching calls, consistency prizes, personal adjustments, and direct support so you keep showing up—even when life gets busy.
DMF coaching—powered by ABC Trainerize
Clarity every day. Coaching whenever you need it.
Your plan doesn’t live in scattered PDFs, text threads, or guesswork. Your personalized training, nutrition targets, habits, progress, and direct coaching support are organized inside Trainerize—with the DMF coaching experience front and center.
- Today’s workoutKnow exactly what to do, in what order, with video demonstrations.
- Nutrition & habitsTrack daily targets and follow practical guidance built around your lifestyle.
- Messages & check-insShare progress, ask questions, receive feedback, and stay accountable.
9:41DMF●
THURSDAY, AUG 20
DMMy Day
🔥
5 day streakKeep your momentum going!
›TODAY
🏋
Upper Body Strength7 exercises · 38 min
START✓
Daily Habits4 of 5 completed
80%WEEKLY PROGRESS74%
DM
Derek sent you a message
Great work this week. I updated Monday’s session based on your check-in.
⌂My Day▣Programs●Messages◎Progress
Powered by ABC Trainerize
Accountability at another level
You will never be left wondering if you’re on track.
Most programs give you a plan and hope you follow it. DMF Annual Transformation creates a weekly rhythm of review, coaching, recognition, and adjustment—so your consistency becomes the standard.
Weekly Reviews
Your progress, habits, training, nutrition, and challenges are reviewed every week so we can celebrate wins and correct course quickly.
Weekly Coaching Calls
You receive a dedicated coaching conversation each week for strategy, problem-solving, encouragement, and the next clear actions.
Weekly Consistency Prizes
Consistent action deserves recognition. Weekly prizes add another layer of motivation and reward you for doing the work that creates lasting results.
A plan tells you what to do.High-level accountability helps ensure you actually do it.
Real people. Real transformations.
Results that go far beyond a number on the scale.
Build strength, lose fat, increase energy, regain confidence, and create habits you can carry for life.
Seven months of consistency
Ron & Cathy
They started by training twice per week and committed to finally making a change. Seven months later, they were lifting four days per week, staying active on the other days, and consistently following their nutrition.
- Built lasting workout habits
- Improved consistency and nutrition
- Lost weight steadily together
- Created a more active lifestyle
More than a physical transformation
Meet Cliff
Cliff began overweight, struggling with alcoholism, and knowing he was not leading his family the way he wanted to. Through committed action and accountability, his transformation reached far beyond fitness.
- Lost more than 50 pounds
- Celebrated 400+ days sober
- Built strength and muscle
- Began leading other men and his family
50+ lbslost by multiple clients
Pain-freestrength rebuilt with confidence
12 monthsto build lasting change
Your 12-month roadmap
A year designed to change more than your body.
Months 1–4
Activate & Build
Start strong, establish disciplined action, and lock in sustainable routines that fit your life.
Months 5–8
Accelerate
Strengthen your habits, build visible results, improve conditioning, and create powerful momentum.
Months 9–12
Transform for Life
Turn training and nutrition into your identity and own the tools to stay fit for life.
What clients say
Coaching people trust.
“I have been working out almost 45 years. A lot has changed since I started lifting weights and doing cardio. Derek is very dedicated, listens, and is one thing that I liked about him.
“Derek has given me the opportunity to be on your program. The workouts are killer and I am already seeing results. I love how my workouts are short and intense to make it work with my busy schedule.
“My wife and I have worked with Derek for approximately two years. We are both in our 70s. Derek is a person of integrity and an individual who is committed to helping all obtain their consummate level of wellbeing.
Meet your coach
Experience matters. Personal investment matters more.
I’m Derek McMahon—a NASM-certified personal trainer with an Exercise Science degree from Winona State and more than 10 years of coaching experience.
I’ve helped hundreds of people build strength, confidence, and habits that last. But this isn’t a program where you’re handed a template and forgotten. I’m personally in your corner—coaching, adjusting, encouraging, and holding you accountable throughout the entire year.
10+ Years coaching100s Helped1:1 Accountability
Book Your Free Discovery Call Frequently asked questions
Everything you need to know before booking.
Is the program completely online?
Yes. Your personalized workouts, nutrition guidance, progress tracking, communication, and coaching are delivered through one convenient app, so you can follow the program wherever you are.
Do I need a gym?
No. Your training is customized around the equipment and space you actually have access to—whether that’s a full gym, a home setup, or minimal equipment.
Can my spouse join me?
Yes. You can enroll individually or complete the transformation alongside your spouse, with coaching structured around both of your needs and goals.
What if I have injuries or physical limitations?
Your program is customized to your current ability. We’ll discuss limitations during the discovery call and determine whether this coaching is an appropriate fit for you.
How much time will training require?
Your schedule is part of the plan. Workouts are designed around the time you realistically have available so consistency doesn’t require rearranging your entire life.
Is this a full-year commitment?
Yes. DMF Annual Transformation is for people who want lasting change and are ready to commit to the full process—not another quick fix.
What happens next?
A simple conversation. A clear next step.
This is not a pressure-filled sales pitch. It’s a focused conversation to understand your goals, identify what has kept you stuck, and decide whether working together makes sense.
- 01
Choose a time
Pick a discovery-call time that works for you.
- 02
Talk through your goals
We’ll discuss where you are, where you want to go, and what you’ve tried.
- 03
Decide together
If the program fits your goals and commitment level, we’ll map out the path forward.
The DMF success guarantee
Your transformation is the mission.
If you show up, follow the plan, and still don’t achieve the transformation goals we agree on, I’ll continue coaching you at no charge until you do.
Your next chapter starts here
A year from now, you’ll be glad you started today.
If you’re serious about transforming your body, habits, energy, and confidence, book your free discovery call. We’ll determine whether DMF Annual Transformation is the right fit for you—or for you and your spouse.
Book Your Free Discovery Call No pressure. No obligation. Just clarity on your best next step.